Trend culture pop quiz: Name three of the 10 most popular clothing brands. Before you jot down your answers, I’ll share some context.
E-commerce customer support software eDesk recently analyzed internet search trends to identify the most in-demand clothing brands. The definition of most popular here isn’t sales or social media mentions: It’s which brands are searched most often online. Also, the study started with 110 brands and narrowed the list down to the top 10.
Ready to see which brands are inspiring the most internet searches? Let’s dive in.
10 most popular clothing brands
The table below introduces 10 popular clothing brands, according to the eDesk analysis.
| Brand and link | Average monthly visits from search engines |
| Nike | 19.6 million |
| Adidas | 10.0 million |
| Shein | 9.9 million |
| Gap | 8.8 million |
| New Balance | 5.5 million |
| Lululemon | 5.2 million |
| H&M | 5.2 million |
| Old Navy | 4.6 million |
| Louis Vuitton | 3.7 million |
| Zara | 3.3 million |
1. Nike
You can’t escape Nike, whether you’re at the gym, on the street, scrolling the socials — or, apparently, reading an article about the most popular brands. Nike takes the top spot here with a whopping 19.64 million organic monthly visits.
Despite pricing that feels like a stretch for the budget shopper, Nike is the go-to for sportswear and sneakers. One reason why is Nike’s skill at linking the brand to the world’s most memorable athletes. Nike also stokes an ongoing stream of limited-edition partnerships, like the Travis Scott Dunks or Off-White collection.
2. Adidas
Adidas is the second-most popular brand with with 10.01 million visits. The brand is known for combining sport and street wear with simplicity. Take the long-running success of the Superstar and Stan Smith — those shoes have been around forever, and they still sell out. And the Adidas Ultraboost? One of the most comfortable sneakers on the market, period.
When it comes to collaborations, Adidas can stand its own ground. The Yeezy line with Kanye West changed the sneaker world, and collabs with Stella McCartney and Pharrell Williams were timely and relevant.
3. Stein
Love or hate Shein, the brand’s 9.9 million monthly visitors prove that fast fashion is here to stay. Shein delivers what people today are craving: a huge, circulating selection of trendy, affordable clothes. If a trend is gaining traction on TikTok, Shein probably already stocks it.
The brand gets criticized for quality and its wasteful fast-fashion model. It’s also being blamed for the fall of Forever 21. But those complaints aren’t keeping budget-strapped shoppers from stocking up on $50 outfits.
4. Gap
Gap has a more timeless vibe than Shein. With 8.79 million visits, the brand remains a destination for everyday, casual clothing. The catalog focuses on pieces that are easy to wear: basic denim, cozy hoodies, and classic, simple tees.
Shop Gap when you need good, no-frills clothes — and you feel too mature for Gap’s sibling brand Old Navy. Because, let’s be honest, Gap sweatshirts and classic logo hoodies have a nostalgia factor we mature ladies love.
5. New Balance
New Balance used to be the brand your dad wore when he cut the grass. Now it’s a street wear staple. With 5.54 million visits, New Balance has gone from “dad style” to one of the most sought-after brands. The secret must be that balance between comfort and style.
If you’re wondering what to shop first from New Balance, try the 990 series shoe. It’s a fan-favorite thanks to influencers who love all things retro.
6. Lululemon
5.23 million web searchers say Lululemon is still dominating the athleisure scene. Despite heavy competition in the luxe sportswear space, celebs and regular folk still love and wear Lululemon — the brand’s leggings are legendary for their flattering fit and buttery fabric. Plus, you don’t need a yoga class on the calendar. You can wear Lululemon leggings to the supermarket. The only raised eyebrow you’ll get will be one prompted by jealousy for how good you look.
7. H&M
Budget shoppers love H&M for its versatility. More than 5.2 million shoppers hit hm.com looking for an affordable office-appropriate blazer, a party outfit on short notice, or comfy lounge wear. And while H&M is definitely a fast-fashion destination, you can find basics that don’t immediately go out of style. That’s a huge plus in this budget fashionista’s book.
8. Old Navy
Old Navy ranks eighth with 4.56 million visits. As Gap’s cheaper, more casual sibling, Old Navy is a favorite among families seeking quality fundamentals at a steal. The brand’s plus-size offerings, frequent promotions, and voluminous collections make routine shopping a no-brainer.
9. Louis Vuitton
Louis Vuitton is the only luxury brand in the top 10, coming in at number nine with 3.79 million visits. LV has been able to stay current without compromising its exclusivity.
In 2024, the brand appointed Pharrell Williams as the new men’s creative director. Under Williams’ direction, the brand has incorporated street wear sensibilities like bold graphics and oversized silhouettes.
10. Zara
Zara rounds out the top 10 with 3.3 million monthly visits. The brand’s secret? Speed. Zara serves up affordable, high-end runway trends faster than anyone else. Models are barely headed home after the show before Zara’s team gets to work.
Zara also has a sleeker, more sophisticated aesthetic than other fast-fashion houses. It’s a go-to for trend-driven consumers seeking designer-inspired pieces without the high-end price tag.