We are two days away from summer and the fashion industry is hot, hot, hot. Here’s a recap of fashion collaborations, style trends, and tech updates that are shaping the industry.
Summer launches and killer collabs
(RED) × La DoubleJ capsule
Milan’s La DoubleJ teamed up with (RED) to drop a striking rose-print summer capsule. The partnership came together to raise funds for AIDS prevention. It’s the perfect blend of art, activism, and playful style, and it’s already turning heads online (byrdie.com, elle.com).
LIÉ STUDIO × Lido Swimwear
Accessories designer LIÉ STUDIO teamed with Lido Swim on a collection that brings gemstones to swim styles. Get your luxe on, ladies. This line-up is beach-ready and statement-making (thezoereport.com).
Pottery Barn × Cynthia Rowley
Crossing into home décor, Cynthia Rowley partnered with Pottery Barn to bring her signature prints to vibrant tableware and décor pieces—blurring the lines between fashion and interior design (businesswire.com).
Tyler, the Creator × Converse
Tyler’s Golf le Fleur revives iconic archival silhouettes via Converse 1908 and it drops June 20. Think boating shoes, vintage runners, floral prints, and vibrant torpedo sneaker vibes (gq.com).
Summer trends to watch
Tomato-red and plaid jorts
From British Vogue and TrendHunter: key trends for the summer include tomato-red pieces, tank-top innovations, nightie dresses, sporty layering, plaid jorts, scarves reimagined as accessories, pleated skirts, and waterproof outerwear (vogue.co.uk).
Lace resurgence
Runways by Chloé, McQueen, and Versace featured lace in boho and gothic interpretations. The vibe is historic elegance with an edge modern flair (byrdie.com).
Zodiac & fashion fusion
Who What Wear’s zodiac-style guide pairs each zodiac sign with a summer trend, like powder pink for Pisces, gothic romance for Aries, and sporty spice for Leo. True cosmic inspiration or gimic? You decide (whowhatwear.com).
Ibiza bags at TK Maxx
Tiny beaded “Ibiza bags” from brand Mirasol have exploded in popularity at TK Maxx across the UK. With viral TikTok attention and prices under £20, they’re this season’s must-have summer accessory (thesun.co.uk).
Next’s fruity handbags
UK retailer Next dropped playful mango- and watermelon-shaped beaded bags (~£55), which instantly sold out thanks to some social media buzz (thesun.ie).
Metallic, Y2K and nostalgia wave
Designers are diving into nostalgia. June launches include a Polly Pocket tank from Cider, Gucci sorbet-GG Marmont bags, corsets from Khy × Dilara Findikoglu, futuristic Maisie Wilen dresses, and Bratz × Anon silver bag that blend Y2K kitsch with glam edge (byrdie.com).
Coach’s Soho sneaker campaign
Actor Charles Melton starred in Coach’s edgy mini-film promoting its Soho sneaker line. The campaign’s playful vibe and rich ’80s–’90s inspiration made a bold mark this season (people.com).
Fashion-inspired hotels
Versace, Dior, Bulgari, Louis Vuitton, Balmain, and Michael Kors are launching fashion-inspired hotels and spa experiences. Dior’s Aspen spa pop-up and Bulgari’s nine-hotel empire, coming soon to Miami, Bahamas, Bodrum, highlight how fashion brands are now curating multi-sensory lifestyle experiences (instyle.com).
Crafty luxury
In response to brand fatigue, luxury labels like Bottega Veneta, Loewe, Bally, and Zegna are doubling down on authentic craftsmanship. Campaigns now spotlight artisans over logos as training programs and storytelling take center stage (voguebusiness.com).
Fashion AI revolution
Stanford founder Priyanka Ladha launched Kridha, the first AI “agent” capable of sifting through 3 million+ SKUs across websites to deliver personalized shopping experiences. It’s still in beta, but it signals AI’s next frontier in retail personalization (thefabricofculture.com).
Business moves
Fashion M&A on the rise
Dick’s acquired Foot Locker for $2.4 billion acquisition and Kontoor scooped up Helly Hansen for $900 million. Asset-light deals, brand buyouts, and licensing are fueling a cautious “defensive growth” wave, with brands leaning into synergies and portfolio reshuffling (voguebusiness.com).
Singapore’s Q Collection expands
Q Collection began manufacturing in Sri Lanka through a deal with Hela Apparel Holdings. The partnership demonstrates ongoing shifts in global production and sourcing logistics (apparelresources.com).
Style round-up for June 2025
This year, summer opens with a burst of joyful creativity and strategic reinvention in fashion. From whimsical beaded bags and AI-driven shopping helpers to craft-driven storytelling and luxury brands embracing hospitality, the industry is buzzing with innovation. Find your style amid the drama with new takes on lace, nostalgic sneakers, some bold red pieces, and, perhaps, a fruit-inspired handbag.